Welcome to our world prettylittlething.com was founded in 2012 by brothers Umar and Adam Kamani. From humble beginnings as an accessory only brand with just 20 products on site, we’ve since grown into a forward-thinking fashion brand aimed at bringing killer, affordable style to female fashion breakers and makers. Our business is all about the right here, right now. We don’t just anticipate trends; we create them, as we deliver product inspired from the catwalk, celebs, and coolest influencers of the moment. Our aim is to demystify style and make it accessible to all, whatever your budget. Having collaborated with the likes of Sofia Richie, Kourtney Kardashian, Ashley Graham and Hailey Bieber, it’s safe to say we’ve worked with some of the most inspiring and powerful babes in the world. We’ve experienced huge growth since our launch, with over 100 million visitors during 2018 and 4.7 million active customers who shopped with PLT from over 150 territories.